I was approached by a startup founder/CEO and asked to conceptualize what a website and mobile experience would be like for a technology-focused, next-gen healthcare provider. The result would be used as a 'pitch-deck' in pursuit of securing funding, and as an introduction for industry professionals. The goals were:
+ conceptualize what a technology-focused healthcare provider would look/feel like as both a brand and an experience
+ illustrate various scenarios a member of a new-age healthcare provider would engage in
+ conceptualized and created entire experience, including branding, UI, visuals, and motion.
For this project, I only had a codename ("Bicycle Wellness") and a general outline of what the co-founder/CEO wanted his company to be about - he used words like "open, easy, human..." to describe how he wanted members to eventually describe the product.
After hearing the codename, I couldn't get the song "Bicycle Race" from Queen out of my head, so I used it as inspiration (as seen in the video above). The song is upbeat, fun, and at it's core - simple; the same qualities I tried to build into the design concept.
It should be noted that this was a design concept to illustrate an idea - not a fully functional UI.
Each video below highlights a featured interaction a member of Bicycle Wellness might partake in. I ended up weaving these interactions together as one experience to illustrate the overall idea inside a 'pitch-deck'; a product presentation that would be shown to both investors and curious industry professionals.